Let's analyze a bit some of the most successful digital marketing campaigns that have been launched over the past years. Boost your LinkedIn live broadcast through a well-planned LinkedIn live event It's all about choosing whatever works best for you! 3. You can host your LinkedIn live webinars through your LinkedIn creator mode or a third-party broadcast tool. So, depending on your strategy of creating LinkedIn live videos, you have two possible options of starting live streaming on LinkedIn. Important to note is that you can have the LinkedIn live video feature enabled for both a personal profile and a business page. You know, just to make sure you pass the minimum number of followers/ connections required (which is 150) and that your LinkedIn content is aligned to what the platform expects for its creators.Īfter this short research process, you can move forward with your application if you realize you have checked all the boxes.Ĭhanges of getting a green light are pretty high from this point. To make sure you qualify for this feature's enablement, you can start by checking LinkedIn's live video access criteria. Well, if on Instagram or Facebook you just have to log into the platform and press that magic button to start your broadcast, the process for going live on LinkedIn is a bit different.īefore planning your LinkedIn live sessions, you should know the platform requires a special application for granting users access and enjoying the benefits of going live on LinkedIn. Not to mention the more positive, human approach of having a peer on the other side of the screen. When communicating in real-time, social media users can have their questions answered right away.

Which is pretty normal - if you think about it. While on Facebook as well, live videos generate double the engagement compared to pre-recorded ones, as confirmed by data, the fact that communities are more active when they gather in real-time becomes unquestionable. Why choose LinkedIn live videos to deliver your brand's messages?īy now, it has become crystal clear for marketers that using more videos on social is a gold mine when it comes to gaining engagement.Īnd according to LinkedIn, a live video gets on average 7x more reactions and 24x more comments than native videos hosted by the same broadcasters. Boost your LinkedIn live broadcast through a well-planned LinkedIn live eventġ.Why choose LinkedIn live videos to deliver your brand’s messages?.Let's dive in! LinkedIn live video - what you should know about the feature? This brings us to the topic we'll discuss moving forward - LinkedIn live - and how brands can leverage this type of video content to grow their businesses using social media. According to our LinkedIn engagement study, video content has started to show its great advantages and power of creating connections on LinkedIn as well.ĭid you know on LinkedIn people are keener to comment on video posts? Video content - whether it's through TikTok posts, Instagram Stories or Reels, Facebook or LinkedIn live sessions, or packaged in any other form - has overflown the internet.įor example, on Facebook alone, the usage of live videos has increased in popularity by 55% in 2021, as our latest Facebook videos study has revealed.Īnd that's not all.

Linkedin live events